Description of the programme / policy
The Creative strand of the programme aims to support artistic creation and innovation, facilitate cross-border opportunities for artists, and promote the digital and environmental transition of the European Culture and Creative Sectors. The Media strand focuses on supporting the European film and audio-visual industries in the development, distribution, and promotion of European works.
Main objective of the programme/policy
Enhance Europe’s cultural vibrancy by supporting artistic creation, innovation, and cross-sectoral collaboration. Strengthen the cultural identity and promote the diversity of European creative expressions on the global stage.
Specific objective of the programme/policy
a. Culture Strand: Stimulate Artistic Innovation; Promote European Content; Enable Cultural Exchange b. Media Strand: Empower Audiovisual Industries; Foster Collaboration; Engage Diverse Audiences: c. Cross-sectoral Strand: Enhance Transnational Collaboration; Encourage Innovation; Adapt to Change
