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In recent years, a new trend has emerged: incubators and accelerators dedicated to sports technology. While the concept of incubation is rather new in the sports world, it began in the USA in 1959 when Joseph L. Mancuso opened the Batavia Industrial Center in a Batavia, New York, warehouse. While trying to find a single company to rent the warehouse, he decided instead to divide the building and rent it to separate businesses that would nurture by providing shared office services, assistance with raising capital and business advice. Incubation then expanded in the U.S. in the 1980s and spread to the UK and Europe through various related forms.
You may be wondering what does this has to do with a city. By creating a competitive ecosystem that allows sports start-ups to develop, a city could benefit from many advantages including: job creation, talent attraction, positioning of your city as a sports innovation hub, new initiatives and projects, and so on. These are many benefits that sports events can also bring; but perhaps, over a less continuous and shorter period of time.