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The Association of Business Women of Serbia (ABW) actively works on empowering female entrepreneurs and strengthening the capacities of women-led businesses. In February 2025, the second e-ABW Masterclass was successfully organised.
This event highlighted the importance of digitalisation and innovative management as key factors in modern entrepreneurship. Through practical advice and insights into current trends in managing digital platforms, ABW members had the opportunity to enhance their business strategies.
Content management, collaboration with influencers, and digital reputation building through LinkedIn are essential tools for innovative business leadership in the digital age. Such training sessions empower female entrepreneurs to use digital resources more effectively and adapt to the dynamic market landscape.