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Description of the programme / policy
Strands A and B: To raise awareness about the benefits of protecting IP rights and about the damage caused by the infringement of these rights by highlighting the importance of IP in supporting creativity, innovation and entrepreneurship to young Europeans.
Strand C: To raise awareness among SMEs about the benefits of creating, exploiting and protecting IP rights as part of their business’ activities and strategies. It intends to increase the numbers of SMEs taking advantage of the opportunities offered by IP rights through the building of knowledge and skills, while also seeking to involve influential partners.
Main objective of the programme/policy
The call for proposals will aim to raise awareness about the benefits of intellectual property as well as the damages caused by infringements of IP rights
Specific objective of the programme/policy
1-Increase knowledge of the value of IP as a tool to protect creativity and innovation by providing concrete and objective knowledge about IP in this context and increasing knowledge on the damages of IP infringements.
2-Engage priority audiences on these issues taking into account relevant leverage possibilities and especially how audiences expect to be addressed on these questions (non-patronizing, objective and neutral) with the view to changing behaviour, reducing appeal for counterfeiting and piracy.