Successful Stories of Women Entrepreneurs in Innovation

In this series of short talks by the Association of Business Women in Serbia, women entrepreneurs and innovators of Serbia share their perspectives, initial expectations, challenges, strategies and resilience tips for approaching, surviving and succeeding in a defiant, ever-changing, still male-dominated market. The series of 10 videos of real-life testimonials offers an insight into the reality that these women own and now convey the inevitability of change, the attitude towards crisis, the drive of curiosity, the power of high-level goals, the problem-solution mentality or the desire to influence or enact a vision that impacts communities for the better.   

Highlights: 

1. TIJANA SEKULIĆ – AT Consulting, Belgrade 

Helping companies in their digital transformation (0:10) 

Inspiring change and improvement (0:59) 

2. OLIVERA POPOVIC – Dr. Popovic Dental Clinic / Vice President of ABW Serbia 

Entrepreneurship by necessity (0:17) 

Desire to succeed (3:16) 

Managerial work in healthcare (3:56) 

Focus on digital marketing (4:47) 

3. JASMINA KNEZEVIC – Acibadem Bel Medic Clinic, Belgrade 

Healthcare quality (0:07) 

Research and curiosity are key to success (1:01) 

Managing difficult situations through positive thinking (2:29) 

4. LJILJANA MATKOVIC – Eko Tim, Loznica 

Providing pest management services (0:12) 

Starting a business from previous experience (2:15) 

Joining the Association of Business Women (3:53) 

5. DRAGANA CALIJA – Saint D & Co. Novi Sad 

Getting to know yourself (0:43) 

Shaping one’s own potential (2:09) 

6. VESNA PUCAR GRUBOR – Vivex Group, Belgrade 

A company is a kind of family relationship (0:35) 

Qualities that an entrepreneur must have (1:38) 

Learning from failures (2:35) 

Bringing new products to the market (4:19) 

7. GORDANA KNEZEVIC ORLIC – Klett, Belgrade 

Educating the teachers (0:28) 

Changing and innovating (0:50) 

8. ASMINA MARKOVIĆ KAROVIC – Urban Reads, Belgrade 

Addressing customers in an innovative way (0:05) 

Relying on social networks (0:21) 

9. RADMILA NESIC – Ternipe, Pirot 

Empowering women from marginalised groups (0:40) 

Focus on continuous development (1:10) 

Creating business plans for private enterprises (3:09) 

10. SNEZANA OBRADOVIC – Aledjo, Belgrade 

Professional workforce and tools (0:34) 

Market research (0:52) 

Reorienting on making parts for the medical industry (2:50) 

Details: