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Artificial Intelligence (AI)

Artificial intelligence (AI) is transforming Europe’s economy and society, with the EU AI Act setting a global benchmark for trustworthy and human-centered innovation. As Europe advances its digital agenda, the Western Balkans are increasingly aligning with these efforts, recognizing AI as a key driver of competitiveness, inclusion, and convergence with the EU.

Across the region, countries are developing national AI and digital strategies, investing in research capacity, and joining European initiatives like Horizon Europe, Digital Europe, and COST Actions. With strong ICT sectors and skilled talent, the Western Balkans have growing potential to contribute to Europe’s AI ecosystem.

Yet challenges remain, low R&D investment, fragmented innovation systems, and limited digital infrastructure continue to slow progress. Strengthening regional cooperation, supporting AI skills and education, and engaging the diaspora can help bridge this gap.

Through EU instruments such as the Reform and Growth Facility and Digital Europe Programme, the region can accelerate its digital transformation and ensure that AI serves as a tool for innovation, integration, and inclusive growth across the Western Balkans.

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